THE ECONOMIC ENVIRONMENT - MONETARY POLICY Flashcards
What is monetary control
Monetary policy involves managing the supply of money in order to influence the economy
How many macro economic objectives does the government have
Four:
Economic growth
Full employment
Price stability
Balance of payments
What are the 3 tools the government can use to achieve the macro economic objectives
Fiscal
monetary policy
Supply side policies
What are the opportunities and threats of falling interest rates
Opportunites:
Should increase consumer confidence and spending, so opportunities to expand
Review product portfolio. Are there enough income elastic products
Opportunities to increase gearing and expand
Impact on exchange reate could lead to export opportunities
Threats:
Increases in competition
Consumers take on too much debt
What are the oportunities and threats of rising interest rates
Opportunities:
Increase number of ‘inferior goods’ in product portfolio
Targt savers rather than borrowers I.E. older gereration
Threats:
Falling business and consumer confidence
Rising exchange rate damages export sales
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