MARKETING MEASURES OF PERFORMANCE:

Question 1

What is the formula and interprtation of sales volume

Answer 1

Formula = Total revenue / sales price

Interpretation: Increasing sales is easier in a rapidly growing market

Question 2

What is the formula and interprtation of sales value

Answer 2

Forumla: Units sold X selling price

Interpretation: Interpretation: Increasing sales is easier in a rapidly growing market

Question 3

What is the formula and interprtation of market size

Answer 3

Formula: Total units sold in market x selling price per unit

Interpretation: Important for working out market share

Question 4

What is the formula and interprtation of market growth

Answer 4

Formula: Change in size of market / original size X 100

Interpretation: An indercation of the degree of competition in a market

Question 5

What is the formula and interprtation of market share