PORTER’S FIVE FORCES - RIVALRY Flashcards
1
Q
What is intensity of rivalry
A
The extent to which businesses compete with each other to attract consumers.
2
Q
What is the strategy of porters five forces
A
Marketing - R&D, product development and creating strong brand image
Finance - reinventing profits into new product/ marketing development
Operations - mass customisation to create USP
HR - recruit and train staff to develop strong creativity and product development skills
3
Q
A
