PORTER’S 5 FORCES - BUYER POWER Flashcards
1
Q
What is the power of buyers
A
The ability of a business’s customer to influence an organisation, determined by the proportion of an organisation’s sales accounted for by individual customers
Who’s going to be paying more for a Mercedes van: A sole trader who buys one van per year, or DHL who buys thousands of vans per year?
2
Q
A
