Studies Flashcards
Milgram experiment year and name
Behavioural study of Obedience, 1963
Milgram AIM
Investigating lengths that people will go to obey direct commands from an authority figure
Milgram IV, DV, and direction
IV: Authority figure’s instructions
DV: Level of obedience shown by participants
Direction: Higher levels of authority would result in higher levels of obedience
Milgram participants and sampling
40 male, 20-50 years in age
Newspaper (self selection sampling)
Milgram key findings
- All participants administered a minimum of 300 volts
- 65% of participants obeyed orders all the way through until 450 volts
- 14 participants eventually refused to obey experimenter
Milgram strengths
- Ground-breaking insights into human behaviour with obedience
- High internal validity
- Replicability
Milgram limitations
- Participants did not give informed consent as the true purpose was not disclosed
- Participants were told to continue after wanting to stop, (violation of withdrawal rights)
- Many participants experienced intense stress and psychological harm during study
Milgram application to real world context
- Understanding atrocities and war crimes
- Military and government obedience
- Corporate and workplace settings
Asch experiment year and name
Line judgment task, 1951
Asch AIM
To explore the conditions that would cause individuals to either resist or succumb to group pressures.
Asch, IV, DV and direction
IV: The responses of the confederate (correct or incorrect)
DV: The level of conformity displayed by the participant
Direction: Participants would be more likely to conform to incorrect answers when group pressure to conform was high
Asch Participants and sampling
87 Male college students, volunteered, self selection sampling
Asch key findings
- 74% in experimental group conformed on at least one of the 12 critical trials whie 26% did not
- In control group, 2 participants conformed on one critical trial.
Asch strengths
- Provided great insight into the conditions which people conform
- Simple and replicable design
- High internal validity
Asch limitations
- Used a bias sample as all participants were male college students in same year group limiting generalisability
- While deception was required, some participants may have ben embarassed.