Social influence test Flashcards
Kelman’s social influence theory
Social influence occurs when the real or implied presence of people influences the behaviour and attitudes of others. (Obedience and conformity are types of social influence)
Compliance
Form of social influence where behaviour is changed in response to a direct or indirect request by another person. (Slowing down when somone sees a speed camera on the freeway, inidvidual may not believe there should be speed limits but slow down to avoid recieving a fine)
Compliance influencing agent
People who have the power to rewards and punish (Government, banks, boss)
Identification
Arises when people change their attitudes or behaviours because they want to establish or sustain a satisfying relationship with another person. (Students cooperating with teachers, in order to receive resources and mentoring.)
Identification influencing agent
People that other believe having a relationship with would be important, (lawyer, teacher, personal trainer)
Internalisation
The individual accepts influence because the attitude or behaviour of the group is in line with those of the individual. (People who take their pets to the vet will follow the vet’s health advice)
Internalisation influencing agent
People who have credibility due to being trustworthy, and an expert in their field (medical practioner)
Obedience
Changing behaviour in response to a direct order by an authority figure.
Social response to authority
People who obey an authority figure usually do so to avoid punishment OR have a strong belief in the authority figure.
Conformity
Changing behaviour to align with those of a group due to real or implied pressure.
Normative influence
Occurs when people conform because they want to be accepted by the group and not stand out.
Informational influence
Occurs when people conform because they would like to be correct and currently lack the information needed to be sure of their opinion or belief.
Individualistic cultures
Value people standing out as an individual. (Australia, UK, US, Europe)
Collectivist cultures
Value the needs of the group over individual interests. (China, Singapore, Indonesia, Colombia)
When does conformity increase/decrease (Group size)
Rates of conformity increase as group size increases. Groups of 3-5 members having highest conformity levels. Once group size exceeds 5 little impact is made to the degree of conformity between members.
Antisocial behaviour
Behaviour that harms society and its members by intentionally violating the rights of others.
Unanimity
When people all agree about the same thing. When a group lacks unanimity level of conformity decreases.
Deindividuation
The process whereby people have reduced self-awareness and feel less inhibited in group situations
Social loafing
The tendency for an individual to reduce their effort when working in a group
Sucker effect
An individual reducing their effort when working in a group after realising other group members are not putting in the effort.
Free-rider effect
An individual reducing their effort when working in a group because they believe other group can complete the task without their impact.
Diffusion of responisbility
A reduction in personal responsibility when in a group, resulting in the individual being less likely to act.