Social influence factors

Question 1

Kelman’s social influence theory

Answer 1

Social influence occurs when the real or implied presence of people influences the behaviour and attitudes of others. (Obedience and conformity are types of social influence)

Question 2

Compliance

Answer 2

Form of social influence where behaviour is changed in response to a direct or indirect request by another person. (Slowing down when somone sees a speed camera on the freeway, inidvidual may not believe there should be speed limits but slow down to avoid recieving a fine)

Question 3

Compliance influencing agent

Answer 3

People who have the power to rewards and punish (Government, banks, boss)

Question 4

Identification

Answer 4

Arises when people change their attitudes or behaviours because they want to establish or sustain a satisfying relationship with another person. (Students cooperating with teachers, in order to receive resources and mentoring.)

Question 5

Identification influencing agent

Answer 5

People that other believe having a relationship with would be important, (lawyer, teacher, personal trainer)

Question 6

Internalisation

Answer 6

The individual accepts influence because the attitude or behaviour of the group is in line with those of the individual. (People who take their pets to the vet will follow the vet’s health advice)

Question 7

Internalisation influencing agent

Answer 7

People who have credibility due to being trustworthy, and an expert in their field (medical practioner)