Storm-FIT & Storm-FIT ADV Flashcards
THE WHAT AND WHY
Functional Innovative Technologies (FIT) are apparel innovations that deliver performance solutions for sport and life.
Advanced Functional Innovative Technologies (FIT ADV) leverage FIT materials, athlete* insights and elevated product construction methods to create engineered solutions for sport and life.
Nike Storm-FIT and Nike Storm-FIT ADV are designed to keep athletes* protected against the harsh weather conditions like wind and rain.
Nike Storm-FIT ADV
is also defined by its ability to help keep athletes* protected against inclement weather like wind and rain. Storm-FIT ADV apparel meets Storm-FIT material standards, has been tested for water resistance and wind resistance properties, and also incorporates advanced engineering and consumer insights.
Nike Storm-FIT
technology helps protect against inclement weather like wind and rain, preventing the elements from penetrating the garment. All Storm-FIT apparel meets FIT material standards and has been tested for water resistance and wind resistance properties.
INNOVATION MODIFIERS
Modifiers are used together with FIT and FIT ADV systems to deliver additional performance benefits or enhancements. The following modifiers can be paired with Storm-FIT andStorm-FIT ADV, or can stand alone:
Breathable
Allows airflow between the body and the garment and cooling ventilation in variable weather conditions.
Down Fill
Naturally light and breathable.
Synthetic Fill
Hypoallergenic fill to help keep athletes* insulated.
Nike athlete Paul Casey experienced instant success with the new Nike jacket while winning the Irish Open in winds gusting up to 35 mph and heavy showers combined with sunshine. And now, at next week’s third major championship of the season, the Open Championship, where weather is known to be grueling and unpredictable, additional Nike athletes will wear the iconic jacket.
Combining flexibility and waterproof protection, the Hyperadapt Storm-FIT jacket is the only golf performance rain jacket of its kind. With sweater-like stretch and an impenetrable outer layer, this jacket combines the benefits of both without sacrificing performance.
Designers worked closely with Nike athletes, including Casey, to test and tweak the Hyperadapt jacket technology. Through comprehensive athlete feedback from on-course testing, Nike designers started the design process from the inside out, making critical adjustments along the way to perfect each detail.
“Inspired by our athletes who demand the best in performance, our team set to work to create a jacket built to change the way golfers feel in unfavorable weather conditions,” expressed Merritt Richardson, Nike Golf Vice President of Global Golf Apparel. “We are always working to minimize distractions. From reducing sound to enhancing stretch, the Hyperadapt Storm-FIT jacket is the ultimate in protection and performance.”
With no-sew technology throughout the inner layer, designers minimized chaffing and added a new stretch component to the garment. A 4-way stretch system added to the shoulders and arms maximizes mobility and eliminates restrictions during the swing. This woven, stretch knit laminate combination provides a quiet garment during the swing and a sweater-like feel for comfort and protection at every angle.
“Often, athletes will add a size to their rain jackets because they do not want to feel restricted by the fabric,” stated Richardson. “This leads to a distracting, oversized jacket that is not optimal for competitive play. The Hyperadapt jacket eliminates this issue by providing athletes the protection they need without sacrificing the performance benefits of a stretch pullover.”
Along with a comfortable fit and enhanced mobility, the Hyperadapt jacket is breathable and seam sealed for 100% waterproof protection. Adjustable cuffs offer a custom fit for increased protection and even less distraction giving athletes an advantage with every detail.
Nike Hyperadapt Storm-FIT Jacket
buffalogolfer.com
Look up the storm fit Nike gear and learn about it so that you can make suggestions to consumers!
Think about when you would need it????
Self practice a story about why you need it!
