Nike Maxim Flashcards
Serve Athlete
I act in service of athlete
I connect to sport everyday
I seek to always do better
Create Future of Sport
I am constantly curious
I build on great ideas of others
I bring great ideas of my own
Be on Offense Always
I am a self starter
I prioritize what is most important
I simplify and go
Do the Right Thing
I fearlessly share my thoughts
I play fair
I act like an owner by making best decisions
I use power of sport to unite
Win as a Team
I collaborate with others to accelerate business
I build trust across network
I put teams success above my own
Maxims are
clear statements about our belief and what we stand for
Maxims embody
values, capture best Nike, accelerate us to where we want to be
Maxims are
shared values, fundamental behaviors that apply to all employees
Our Maxims are more than business beliefs.
They are shared values – with fundamental behaviors that apply to all employees – that we can act on.
Embodying these Maxims is our job
as leaders and team members.
NIKE’S MISSION:
To bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.
The Nike Maxims are
the foundations for both the Brand and the Consumer experience.
“I fearlessly share my thoughts” is a behavior of which Maxim?
Do The Right Thing
“I am constantly curious” is a behavior of which Maxim?
Create The Future of Sport
