History Flashcards
Original company name
Blue Ribbon Sports
First full time employee
Jeff Johnson
Year company first opened
1964
Year of first retail store
1967
First endorsement
Ilie Nastase
Year of first endorsement
1972
Year of company name change
1978
1984
Michael Jordan endorsed
Slogan adopted
1988
Nike means
Victory
1996
Tiger Woods endorsed
2003
Nike acquires Converse
2012
Official footwear of NFL
2015
SNKRS app
Where are two “garages”
LA (2017) & NYC (2018)
ALL employees sent home
2020 due to covid
Founding Members
Bill Bowerman and Phil Knight
Wrote paper about Japanese shoes
Phil Knight
Track and Field coach
Bill Bowerman
Student under Bowerman
Phil Knight
Keep It Tight
Protect company, consumer, team and self
Graphic design student paid $35 for designing the swoosh
Carolyn Davidson
National Director of Affairs
Steve Prefontaine
1978
Air technology