Stage 1- Social Influence Lecture 3 Flashcards

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1
Q

What is social influence?

A

Attitudes, perceptions, behaviours can be influenced by the real or implied presence of others

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2
Q

What is social facilitation?

A

How adding a group can affect you, e.g. you perform differently in the presence of others, performance improves

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3
Q

What did Norman Triplett perform?

A

In 1898 he performed the first social psychology experiment

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4
Q

Norman Triplett experiment?

A

He observed that cyclists performed worse when put against the clock
In a separate experiment he asked 40 school children to take part in a fishing reel study and found its not just competition/ co-operating- its the mere presence of others- social facilitation

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5
Q

Chen 1937/

A

Observed ants excavating soil for 4 days
Day 1- alone 2- groups of 2 3- groups of 3 4- alone
Ants excavating quicker in the presence of others- more soil was moved in the presence of others

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6
Q

Zajonc?

A

Type of tasks contributes to performance outcome
Presence+ easy task= good performance
Presence+ hard task= poor performance

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7
Q

Zajonc theory?

A

Presence= arousal - evolutionary response- dominant response

Dominant response- facilitates easy tasks - likely to help an easy task, hinder a difficult task

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8
Q

Conclusion of Zajonc?

A

Social facilitation occurs in simple tasks that require dominant responses
Social interference occurs for complex tasks that require non dominant responses

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9
Q

Cockroach maze?

A

Two routes in a maze- a simple (straight path) and complex (path with a turn)
Cockroaches were faster together in simple path
Faster alone in complex

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10
Q

Cottrell- evaluation apprehension?

A

PP learn nonsense words
PP were then asked to guess whether they saw word in recognition task- all words were new
Attentive audiences watching pp affect responses

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11
Q

Markus 1978?

A

PP asked to get changed before an experiment into lab clothes- then told experiment had been cancelled and asked to remove lab clothes, they were timed how long it took them to undress in both conditions- alone, someone watching, repair man with back turned)
Taking own stuff off- audience/repair/alone
Take lab stuff off- alone/ repair/ audience - quick

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12
Q

Distraction conflict?

A

Conflict between attending to task and to others who are present

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13
Q

Presence of others?

A

Tasks are considered a challenge when there are sufficient resources- considered a threat when not

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14
Q

Social loafing?

A

Individuals contribution to a collective activity cannot be evaluated - work less hard when in a group e.g. if asked to cheer, wont cheer as loud in a group

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15
Q

Karau and Williams?

A

Loafing depends on how important a person believes their contribution is- men may overestimate value of contribution

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16
Q

Why can social loafing be considered as a negative?

A

Someone else will do the work attitude

17
Q

What is obedience?

A

When a person accedes to the demands of others (people in authority)

18
Q

Milgram 1963?

A

Looked at blind obedience- Yale Uni study- how likely is someone to obey even when it goes beyond personal morality- was an ad for a memory study- student/teacher/experimenter

19
Q

Prods to encourage obedience?

A

The experiment requires you to continue

Please continue

20
Q

Milgram results?

A

80% willing to give extremely strong shock
65% went all way to 450v- when learner appeared silent
Subjects appeared nervous/uncomfortable

21
Q

Evaluation Milgram?

A

Ethics- deceit/ distress- APA decided however work was ethical
84% happy to have taken part
2% said they were sorry
Demand characteristics - artificial/ prestigious setting
Zimbardo defended Milgram work

22
Q

Hofling 1966?

A

Call from doctor- administer 20mg of unknown drug - a double dose- violated policy, 21/22 went to administer drug before being stopped

23
Q

Agentic theory?

A

We act as agent of someone in authority- can deny personal responsibility (lack autonomy) and say we are simply following orders

24
Q

Role of a buffer?

A

Not seeing the consequences of your actions makes it easier to administer them

25
Q

Conformity?

A

Changing ones behaviour in response to perceived social norms

26
Q

Sherif 1935?

A

Auto kinetic effect (ambiguous lab task)- small spot of light projected onto screen in dark room- appears to move but is still, asked to judge the distance of lights movement
Individual predictions can be seen to converge over trials when other pp predictions are heard

27
Q

Asch 1935 methodology?

A

Line judgement task
1 PP 7 confeds
3 lines- 1 standard - 3 comparisions
6 trials confeds say right answer, 12 say wrong

28
Q

Asch results?

A

25% refused to be influenced by confeds
75% conformed at least once
5% conformed on every trial
50% conformed to wrong answers on 6 or more trials

29
Q

Asch unanimity?

A

Critical- less if coalition was formed- reached peak in groups of 4

30
Q

What are norms?

A

What the group develops as their general way of thinking/feeling/behaving

31
Q

Private conformity?

A

Personal/private acceptance of a norm eg. you trust decisions - may suggest you lack confidence or assume group decisions are right

32
Q

Public conformity?

A

Appear to conform but do not actually accept the norm- view it rather as a form of approval- value group membership

33
Q

How does type of task affect conformity?

A

For intellectual tasks- conform to norms of any group

Value tasks conform to norm of those who share the same opinion as you

34
Q

What are the benefits of complying?

A

Evolutionary advantage
Positive reputation
Available in many forms- social situations/sales/marketing

35
Q

Foot in door concept?

A

Comply with small request, followed by larger - long term