Sport, society and cultural Flashcards

1
Q

What does media mean?

A

The means of mass communication

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2
Q

What is commercialisation?

A

Putting something on the market to make a profit

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3
Q

What are media sports?

A

Sports that dominate the media

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4
Q

What is the golden triangle?

A

Sports
Media
Sponsorship

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5
Q

What is negative deviance?

A

Deviance that has a negative effect

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6
Q

What is deviance?

A

Behaviour that falls outside the norm of what is thought to be acceptable

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7
Q

What is positive deviance?

A

Deviance where there is no intention to break the rules or cause harm

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8
Q

How does gender affect sport?

A

Some activities are seen as male or female
However gender bias is going away

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9
Q

How does socio economic group affect sport?

A

Higher earning parents tend to have children who do more affluent sports (golf, polo, horses)
Lower earners move towards lower costing sports (football, athletics)

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10
Q

How does age affect sport?

A

Good to start sports young however some have an age limit

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11
Q

How does ethnicity affect sport?

A

Black football players and managers are a minority however athletics see a large percentage of black people

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12
Q

How does disability affect sport?

A

Resources and media are getting better at accommodating and covering disabled sports

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13
Q

How does peer influence affect sport?

A

Children often do the same sports as their friends or parents
Role models

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14
Q

What is sportsmanship?

A

When a player plays to the rules and does not cheat

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15
Q

What are some examples of sportsmanship?

A

Admitting to knocking the ball off
Shaking hands at the end

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16
Q

What is gamesmanship?

A

Opposite of sportsmanship where the rules are bent to enable you to win
Gaining an advantage using tactics that seem unfair but aren’t against the rules

17
Q

What are some examples of gamesmanship?

A

Saying someone else knocked the ball off
Professional fouls

18
Q

What are the advantages of commercialisation?

A

Provides sources of funds for competitors etc
Can support poor athletes
Athletes/clubs can become famous
Make people aware of different sports and encourage people to get involved
Brings sport to wider audience

19
Q

What are the disadvantages of commercialisation?

A

Expensive product promotion
Sponsors demand things a certain way
Most attractive athletes get more support
Seat prices become expensive
Ads interrupt enjoyment of sport
Sponsors determine where and when events are put on
Market links can be inappropriate

20
Q

What is commercialisation of sport?

A

Making money from sponsorships, media and selling tickets for events

21
Q

How do sponsorships and sports link?

A

Companies associate their name with successful sports people and teams

22
Q

What are the disadvantages of sponsors?

A

Sometimes only available for top players so only benefits the elite and not the sport as whole

23
Q

What are the advantages of sponsors?

A

Money can be spent on new developments (new stadium)
Paying athletes good wages so they can full time train so can play better

24
Q

How does the media and sport link?

A

Media pay for the rights to cover sporting events

25
Q

What are the advantages of the media?

A

Makes more people aware of the sport
Can create role models that inspire people and can make people famous

26
Q

What are the disadvantages of the media?

A

They have a lot of power e.g. controlling game times, number of games played causing injury and no rest, change rules
Players can have their private lives invaded by media
Fewer fans buying in person tickets

27
Q

How are sponsorships and the media linked?

A

The media coverage a sport gets the more people watch it therefore sponsorships are more valuable as they can reach a larger audience

28
Q

What are the negatives of having a sponsorship?

A

Can be lost quickly due to injury, bad behaviour or lose your form
Athletes may have to fulfil contracts (ads, events)
Can get in trouble if photographed with another brand
Can influence teams due to money

29
Q

What are inappropriate sponsorships?

A

Cigarette companies aren’t allowed to sponsor sports in the EU (harmful and unhealthy lifestyle)
Alcoholic drinks can sponsor some sports but gives alcohol false image of health
Can encourage small children to eat unhealthy

30
Q

What are some examples of deviance?

A

Using performance enhancing drugs
Professional fouls

31
Q

How can deviance be punished?

A

Can be banned from sport
Can be a fine
Can remove them from play temporarily or permanently