Sport and the Mass Media

Question 1

Define Commercialisation

Answer 1

The process of managing or running something principally for financial gain

Question 2

Define Consumerism

Answer 2

The protection or promotion of the interests of consumers

Question 3

Define Americanisation

Answer 3

The action of making a person or thing American in character or nationality.

Question 4

Define Globalisation

Answer 4

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Question 5

What is the Golden Triangle?

Answer 5

The relationship between sport, the media and sponsorship

Question 6

Describe 3 advantages of the Golden Triangle for Fans

Answer 6

• Higher standards of performance
• Increased access to live sport
• More investment into grassroots
• Increase knowledge through pundits
• High quality stadiums
• Rule changes make games more exciting

Question 7

Describe 3 disadvantages of the Golden Triangle for Fans

Answer 7

• Rule changes lead to more breaks in play
• Event times changed to suit TV
• Pay per view = Inaccessible for some
• Less popular sports receive less sport

Question 8

Describe 3 advantages of the Golden Triangle for the Athlete

Answer 8

• Increases profile of the sport
• Higher quality facilities to compete in
• More competitions

Question 9

Describe 3 disadvantages of the Golden Triangle for the Athlete

Answer 9

• Increased pressure
• Lack of control
• Lack of privacy
• Risk of injury
• Conflicts of views / values
• Personal appearances impact on life

Question 10

Identify 3 benefits of the Golden Triangle on sponsorship / business

Answer 10

• Raises awareness of their brand
• Advertises products and services
• Promotes a positive and healthy image of their company
• Improves company’s reputation
• Provides rewards or incentives for staff and customers
• Increases sales or revenue
• Reduces tax