Sponsorship

Question 1

Sponsorship definition

Answer 1

Sponsorship involves providing resources to a team or athlete in exchange for exposure/ advertising to increase sales

Question 2

Sponsorship on clothing/shoes

Answer 2

Giving an athlete clothing or shoes to wear during performances- will allow athlete to perform at a higher standard

Question 3

Sponsorship on equipment

Answer 3

Giving an athlete equipment to use during performance- using better equipment will allow athlete to develop higher skill level

Question 4

Sponsorship on facilities

Answer 4

Proving money to build facilities/ advertising at a ground- improved facilities mean athlete can train more often or at a higher level improving fitness

Question 5

Advantages of sponsorship

Answer 5

1. Increases money for athlete/ sport which should mean an increase in performance due to more time to train, better coaches ect
2. New technology advanced kit and equipment could be provided which increase fitness + skills
3. Brand is associated with success if team win

Question 6

Disadvantages of sponsorship

Answer 6

1. A run of poor results may lead to a loss of sponsorship therefore income- could lead a performer to take drugs to maintain sponsorship
2. Acts of direct aggression or cheating may put sponsors off
3. Brand could be associated with negative behaviour e.g. poor performance