Commercialisation

Question 1

Define commercialisation

Answer 1

The process of bringing a produce to market in order to make a profit

Question 2

Define media

Answer 2

Main methods of receiving information/ communication

Question 3

Define sponsorship

Answer 3

Provision of funds or other forms of support to an individual or event in return for some commercial return

Question 4

What is in the golden triangle

Answer 4

Sport spectators, media, business sponsors

Question 5

Advantages of the golden triangle

Answer 5

1. Increased money/ sponsorship for athletes allow them to train full time
2. Money for better facilities/ coaches/ equipment
3. Sports become more popular due to increased media coverage therefore increases participation and funding
4. More coverage therefore spectators can see more matches and get a better experience

Question 6

Disadvantages of the golden triangle

Answer 6

1. Athletes have extra commitments to sponsors e,g, marketing events
2. Increased pressure on athletes due to bigger audience
3. More/longer breaks for adverts which disrupt play for athletes
4. Different times for matches e.g. friday night