Socio-psychological aspects of clothing Flashcards
Define socio-psychological
Socio - social or professional setting
Psychological - behaviour of self and behaviour of others around self
What areas can clothing influence psychologically
Attitude
Behaviour
Personality
Mood
Confidence
What does clothing need to meet psychological needs
Must have certain characteristics to meet psychological needs
Colours, fabrics, styles of clothing
Bright colours - happy/excited
Soft fabrics - relaxed
Psychological factors of clothing (socio-psychological factors of clothing)
7 seconds to make a first impression
Form of communication
Competence, power, intelligence
Style, fashion ability, fit matter
Tattooes, piercings, unshaven beards matter
Dress affects behaviour
Clothing and social needs (socio-psychological aspects of clothing)
Need for acceptance
Group identification
Dress code
Modesty
Status
Conformity vs Individuality
Explain how clothing influences social needs: group identification
Clothing is used as a sign of belonging
Uniforms are marks of identification, they are distinctive and identify those who wear them to a specific group
Explain how clothing influences social needs: dress code
Dress codes - standard of dress that are enforced in a social setting
Formal dress codes - based on belief that dress impacts behaviour
Informal dress codes also exist
Societal dress code reflect beliefs about modesty
Explain how clothing influences social needs: modesty
Modesty - proper way to cover body in various settings
Varies among people, cultures, societies
Religious/ethnic groups have stricter informal dress code than societies
Explain how clothing influences social needs: status
Clothes are signs of status
Garmet, styles, brands carry higher status than others
Company logos, identification symbols - prestige or importance
Explain how clothing influences social needs: conformity vs individuality
What others wear influences clothing choices
Clothing choice is a balance between conformity and individuality
People choose garments similar to those worn by peer group and some that are unique
Explain the term self-concept
Self - me
Concept - how I think
It is ideas about:
Height
Mass
Size
Personality
Abilities
Shortcomings
Explain the term self-image
Developed through socialisation
The picture you have of yourself
Positive:
Like yourself
Enjoy being who you are
Accept yourself and believe others accept you
Clothes reflect your self-image
