Fashion cycles Flashcards
Define fashion cycle
Period of time during which fashion exists, moving through five stages from introduction to obsolescence
Explain the introduction stage
New item
Lot of marketing required
Major fashion houses
Fashion week
Explain the rise stage
Manufacturers copy designer clothes will reproduce styles in ways that cost less
Fashion is accepted by more people as they can afford it
Mass production reduces the price
Explain the peak stage
Most popular
Prices vary, not necessarily low
Can survive longer if it becomes a classic
Updating the details can keep look in peak stage longer
Explain the decline stage
Consumer demand decreases
Market is saturated
Do not want to pay a high price
Merchandise is marked down
Explain the obsolescence stage
End of fashion cycle
Consumers are no longer interested
Price may be low, consumers may not buy the product
