Socio-Cultural Influences Flashcards
What is commercialisation?
Making something available on the market or using something to male a profit. In sport this could mean things such as advertising boards or sponsors.
Define deviance
Behaviour that falls outside the norms of what is thought to be acceptable; goes against the moral values or laws of the sport.
Define sportsmanship
When the player or competitor plays to the rules and does not cheat. It is playing the game and winning or losing honestly
Define gamenship
The opposite of sportsman is known as gamesmanship. It means bending the rules/law of a sport without actually breaking them
Define negative deviance
Outside the game situation, it could be taking performance enhancing drugs
Define positive deviance
When someone still acts outside the norms of the game but with no intention to harm or break the rules. For example injuring another player on accident.
Define media
The main means of mass communication (television, radio, newspapers and internet