Social Psychology Flashcards
Social Psychology examines the influence of _____ _____ on the way people ____, ____ and _____.
social processes, think, feel and behave
Thoughts (_____)
Feelings (_____)
Behaviour (_____)
cognition, emotions, actions
Social Psychology is the study of the mutual influences between the _____ and _____.
individual, others
Social Psychology considers individual behaviour, feelings and thoughts but in the context of:
a) interactions with others, and
b) the influences of others
The influence of others includes the _____, imagined or implied _____, feelings and actions of others.
perceived, thoughts
An ____ is an association between an act or object and an evaluation.
attitude
Attitudes
Are a fundamental concept of social psychology involved in all areas of social _____ from political decisions to _____ and prejudice
behaviour, stereotyping
Attitudes
An attitude is a tendency to to evaluate a person, concept or group either _____ or _____
positively or negatively
Attitudes
Some Psychologists distinguish three components of the evaluation:
cognitive (thoughts),
emotional (feelings)
behavioural.
Components of Attitudes can vary along a number of dimensions (6)
Strength Importance Accessibility Complexity Ambivalence Coherence
Components of Attitudes
Attitude _____ – the durability and impact of an attitude. An attitude is durable if it tends to persist over time and is resistant to change. An attitude has impact if it affects _____ and influences the way the person thinks and feels.
strength, behaviour
Components of Attitudes
Two variables that can affect an attitude’s strength are attitude _____ and _____
importance and accessibility.
Components of Attitudes
Attitude _____ – refers to the personal relevance of an attitude and the psychological significance of that attitude for an individual. The more importance of personal relevance assigned to an attitude the greater its strength.
importance,
Dimensions of Attitudes
_____ attitudes – refers to associations between attitude objects and feelings about them that regulate thought and behaviour _____ and automatically.
Implicit, , unconsciously
Dimensions of Attitudes
Psychologists are increasingly recognising the importance of distinguishing ____(conscious) attitudes from _____ attitudes.
explicit , implicit
Dimensions of Attitudes
The attitudes that someone may express _____ to allow him to make a desirable impression on others (explicit attitudes) may differ markedly from those that he holds _____ or that are revealed when he fails to devote conscious attention to the attitudes being expressed.
publicly, privately
Components of Attitudes
Cognitive _____ – attitudes may vary in their level of intricacy of thoughts about different attitude objects. Although two people may evaluate the same attitude objective similarly (positively or negatively) the complexity of their evaluation may vary markedly.
complexity,
Components of Attitudes
Attitudinal _____ –the extent to which a given attitude object is associated with conflicting evaluative responses.
ambivalence,
Components of Attitudes
Determining the degree to which a person holds _____ attitudes is important in assessing the relationship between attitudes and behaviour.
ambivalent,
Components of Attitudes
Non-ambivalent attitudes are more ____ of behavioural intentions, which in turn predicts actual behaviour. Behaviour change programs often work with participant ambivalence
predictive
Components of Attitudes
Attitudinal _____ – the extent to which an attitude is internally consistent. Logically, the cognitive (how we think about it) and emotional (feeling) aspects of attitudes should be congruent.
coherence,
Attitudes are likely to predict behaviour when:
1) The attitude and behaviour are specific
2) Environmental reinforcement matches attitude
3) Important others share the same attitude
4) Attitudes are implicit (unconscious)
5) Attitude is strong
6) Attitude has developed from personal experience
Attitude - Behaviour Predictions
- People’s attitudes _____ predict their actions if the attitude and action are both relatively _____ (for example, attitude to the environment does not predict recycling, but attitude to recycling does).
do, specific
Attitude - Behaviour Predictions
- Possibly most importantly, people’s attitude are only one of many influences on what they do. From a behaviourist perspective, behaviour is under the control of _____ consequences. Thus, if the attitude is _____ in the environment, the behaviour is more _____.
environmental, reinforced, predictable.
Attitude - Behaviour Predictions
- Consistent with _____ identity theory, the consistency between people’s attitudes and their behaviour is _____ if members of important groups appear to _____ and endorse similar attitudes.
social, higher, share
Attitude - Behaviour Predictions
- A lot of behaviour is controlled by _____ procedures or habits that people learn through _____, rather than their explicit attitude.
implicit, experience
Attitude - Behaviour Predictions
- _____ attitudes are more predictive of behaviour than weaker attitudes. Attitudes are typically composed of evaluative components that predict whether behavioural action will follow. That is, when attitudes are strong, then there is a greater likelihood that behaviour will follow. When attitudes are weak, however, then there is a lower likelihood of high behavioural effort being expended.
Stronger, ,
Attitude - Behaviour Predictions
- The way attitudes are acquired influences their impact on behaviour. Attitudes shaped by _____ _____ are especially likely to influence action.
personal experience
Refers to the deliberate attempt to change an attitude held by another
Persuasion
Persuasion
There are 5 Components of Effective Persuasion — attending to each is crucial to the success of a persuasive appeal
Sources Messages Channels Context Receiver
Name this Components of Effective Persuasion -
speakers tend to be more persuasive when they appear credible (expert and trustworthy), attractive, likeable, powerful and similar to the recipient of the message.
Source –
Name this Components of Effective Persuasion
– A match between the recipient’s willingness and ability to think about the message and the way the message is delivered is crucial for persuasion. Fear appeals (efforts to induce fear to try to change attitudes) can sometimes be effective, but they can backfire if they induce too much fear and lead people to stop attending to the message.
Message
Name this Components of Effective Persuasion
This refers to the means by which a message is sent, (for example in words, images, face-to-face, email). Choosing the right channel can be as important as selecting the right message.
Channel –
Name this Components of Effective Persuasion
The context in which a message is presented can also influence attitude to change, as it the presence of competing messages.
Context –
Name this Components of Effective Persuasion
the message in the right place at the right time increases persuasion.
Receiving
People vary in: the _____ of their existing attitude, existing _____ and the extent to which they will reflect of the argument.
strength, bias
Processes of Persuasion - Elaboration likelihood model of persuasion
It has been suggested that there are two routes to persuasion:
the central routes
the peripheral routes:
Processes of Persuasion - Elaboration likelihood model of persuasion
The_____ route is one based on presenting _____-_____ arguments for or against something., inducing the message recipient to think carefully about the argument to change attitudes.
central, well-reasoned,
Processes of Persuasion - Elaboration likelihood model of persuasion
The _____ route is visceral, less rational, appealing to the emotions of the recipients rather than the thoughts.
peripheral,
_____ _____ Refers to a perceived discrepancy between an attitude and a behaviour that results in a state of psychological tension similar to anxiety.
Cognitive Dissonance
Cognitive Dissonance
Motivates the individual to reduce tension by:
- Changing the behaviour
- Changing the attitude
- Changing the perception of the inconsistent information