social psych Flashcards by aimee latendresse | Brainscape

Q

what is the elaboration likelihood model

A

explains attitudes
what happens when we think abt message
how long we spend elaborating (high=more time)

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Q

what is the central vs peripheral route of processing

A

central: spend more time, all the info into account, high cognition
peripheral: based on cues (attractive speaker, emotion)

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Q

effective advertising

A

sex
fear
mood
self concerm

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