Social Media Marketing Flashcards
Social Media Marketer
Other
Reporting on threats to brand Testing rendering across multiple esps Developing long term google ads strategies Nurturing influencer outreach efforts Curating Content Responding to communities reporting on search trends Recruiting content writers and designers
Social media marketer Reports threats to the brand Responds to the communities Curates Content Nurturing influencers
Other Reports on search trends Testing rendering across multiple ESPs Develop long term google ad strategies Recruiting content writers
Match
Snapchat
Instagram
LinkedIn
Twitter
Memories
Periscope
InMail
Search and Explore
Snapchat = memories Instagram = search and explore LinkedIn = InMail Twitter = Periscope
What are some of the best practices that you should follow when setting up a social media account for a business?
Blend your cover photo with your profile pic?
Include CTAs in your cover photo?
Use a profile image that depicts your brand
Adopt a formal tone in your bio
Image that depicts the brand & include CTAs
Steps to create an instagram business page
Go to app menu and chose the settings icon
Choose to switch to business account
Download the app
Add your biz details and bio
Download - settings - switch to biz - add deets
What statements about setting up a snapchat page for a business are true?
Download the app, avail of extra funcion by signing up to ads manager
Demonstrate your understanding of how to set up an effective social media campaign by dragging and dropping the steps into the correct sequence below
Define Audience
Add Content
Name
Set your objective
Name - set obj - define audience - add creative
Create a paid promotion campaign on facebook
Create a new ad in your biz manager account
Define audience network and device
set objective and name campaign
Set budget and run dates
Create a new ad - set obj and name - define audience - set budgets
How can you optimize ad serving on facebook and insta
Use link clicks to serve ads to people who are most likely
Use daily unique reach to show your ad once per day
Use multiple CTAs
Target three audience combinations
Use daily unique reach and link clicks
Match Carousel Lead Form Collection Canvas
Shows multiple products in one ad unit
shows products from your e commerce store
collects contact details from consumers
provides a rich expandable mobile experience
Carousel - shows multiple
Collection - shows products
Lead Form - collects contact deets
Canvas - rich expandable
Which native tool can provide rich insight into the performance of facebook campaigns
Campaign Managed
Ads Manager
Audience insights
Good Analytics
Ads Managed & Audience insights
Match
Displays tweet data such as impressions, retweets, and replies
Provides a 28 day summary
Shows total impressions across all campaigs
provides real time look
Audience insights
Account Home
Campaign Dashboard
Tweet Activity Dashboard
Displays - tweet activity
28 day - account home
Total impressions - campaign dashboard
Real-time look at people - audience insights dashboard
Native tools can provide rich insight into the performance of linked in campaigns
Ads Manager
Company page analytics
Campaign manager
Linked in business manager
Company page analytics
Campaign manager
Company Page Analytics vs Campaign Manager
Measure the effectiveness of ad campaigns
Evaluate engagment of indvadual posts
Identify trends accross key metrics
Provide data on sends and opens for sponsored InMail
Understand more about follower demographics
Provide social action data for sponsored content ads
Manager - Measure effectiveness, provide data, provide social
Native tools can provide rich insight into the performance of instagram campaigns?
Choose 2
Instagram search
Campaign Manager
Instagram Insights
Ads Manager
instagram insights and ads manager
What campaign insights are provided by snapchat analytics?
Number of impressions
costs per swipe
costs per session
effective clicks per hundred
Costs per swipe and number of impressions
