Display and Video Advertising

Question 1

What are the key benefits of using Display and Video advertising in your marketing strategy?

Relevant to user needs
Re-engage with customers
Brand Awareness
Accountablity

Answer 1

Re-engage with customers, and brand awareness

Question 2

Buying mechanism used by large companies, Cost per day.

Answer 2

Masthead

Question 3

When advertising on the google display network, what campaign type matches your ads to websites that include content thats related to your business or to your customers interests?

Answer 3

Display network only

Question 4

Leaderboard dimensions

Answer 4

728x90

Question 5

What are the benefits of linking a youtube channel to a google ads accounts

Reach a large scale audience
add cta overlays
view engagement statistics
report on estimated video earnings

Answer 5

Add CTA overlays & View engagement stats

Question 6

What type of targeting focuses on ‘where’ you want video and display ads to be shown?

Remarketing
Contextual
In-market
Demographic

Answer 6

Contextual

Question 7

Which optional featurs in google ads enables advertisers to get reports on targeting criteria without restricting the reach of an ad group

Answer 7

Observation

Question 8

Which bidding approach allows you to increase or decrease the bid amount for a specific targeting method?

Answer 8

Bid adjustment