SEO

Question 1

Technical > On-page > Off-page

1. Non-content related activities
2. Content and keyword targeting
3. Gaining external Links

Answer 1

Non content related activities - content and keyword targeting - gaining external links

Question 2

Smart objective

Answer 2

Get referenced in 3/5 industry new websites in the next 6 months

Question 3

Which of the following are benefits of a keyword search

1. omit keywords with low search volume
2. gain insight intot he typical age profile of visitors
3. Target keywords inthe right language for audience
4. Target keywords that are within your reach

Answer 3

omit keywords and target those within your reach

Question 4

You are carrying out keyword research for your product or service. You have picked a topic to research, brainstormed and now have 10 keywords. Whats the next step?

Answer 4

Review keyword value

Question 5

How many p2 keywords should you have?

Answer 5

2

Question 6

Put the 5 steps of crawlablity in order

1. minimize duplicate pages
2. check for indexed pages
3. submit an xml sitemap
4. minimize site errors
5. use redirects wisely

Answer 6

1. minimize site errors
2. use redirects wisely
3. submit an xml sitemap
4. minimize duplicate pages
5. check for indexed pages

Question 7

What type of backlinks will be most likely to bring in relevant referral traffic?

Answer 7

topical

Question 8

Want to benchmark against a competitor on seo. What tool?

Answer 8

Open site explorer

Question 9

which seo metric is a good high-level way of reviewing SEO progress and can be best measured using google analytics?

Conversion and sales
keyword rankings
organic traffic
link building KPIs

Answer 9

Organic traffic and conversion and sales