Paid search w/ Google Ads

Question 1

What elements should be defined in google ads when setting up an ad group? choose 2

Locations
Languages
Keywords
Ads

Answer 1

Keywords and Ads

Question 2

When an ad enters the google ads bid auction, what factors help determine the order in which it is served?

Max CPC bid of competitors
Estimated CTR
Impression share
Target CPA

Answer 2

Max CPC and Estimated CTR

Question 3

What is the key benefit of using the google ads editor tool when optimizing paid search campaigns

Forecasts the budget
Gives ad greater visibility on the SERP
Makes bulk changes
provides structured keyword research

Answer 3

Makes bulk changes to the account offline

Question 4

What paid search campaign performance data can you analyze if you link a google ads account to google analytics?

Competitors keyword rankings
detail website egagement metrics
site indexing issues
return on ad spend for e-commerce activity

Answer 4

detailed website engagement, and return on ad spend

Question 5

which key website engagment metric can be best tracked by google analytics

Answer 5

Bounce rate