Analytics w/ Google Analytics Flashcards
Put in order
Session data is sent to google and processed by the analytics tool
A temporary and persistant cookie is dropped onto the users browser
The tracking code is executed everytime the page loads
Google analytics code is implemented on each web page
The cookie expires after the browser session finishes
- Google analytics code is implemented on each web page
- The tracking code is executed every time the page loads
- A temporary and persistent cookie is dropped onto the users browser
- Session data is sent to google and processed by the analytics tool
- The cookie expires after the browser session finishes
What is the purpose of a view in google analytics
Helps organize visitor data
Which Marketing tool, when linked to google analytics provides insight into how SEO traffic impacts website behavior?
Google search console
What types of insights can you develop on your websites visitors using the audience reports in google analytics?
Affinity & language and location
When you integrate google ads with google analytics what insights can you develop using the google ads report?
Learn about the devices visitors are using
unerstand how visitors arrive at your site
Find information on click costs
Identify high-performing times of the day
Click costs & High performing times of the day
Which report in google analytics can help you make decisions about how to improve the content and overall user journey on a website to drive users more effectively towards a conversion?
Behavior flow
What actions do you need to take before using the events report google analytics
Assign a unique 3 digit number to every item being tracked
Add code to any website elements you want to track
Link non-standard actions in google tag manager
Configure the eventcategory and eventAction variables
Add code & configure the eventCategory and eventActions Variables
