Digital Marketing Strategy Flashcards
Which core component of a digital strategy provides guidance on formats, timings and platform spends?
Channel strategy
Tactics
Media strategy
Content strategy
Media strategy
What is the purpose of an overarching strategy when developing a digital strategy?
Simple strategy of what you will do
What are the core elements in a resource map developed to support a digital strategy?
Timelines
Budget
Content calendar
Brand guidlines
Timelines and budget
You have been asked by senior management to demonstrate that customer engagment offers value which metrics?
CPA
Awareness
CPL
Sentiment
Sentiment and awareness
What are key items to assess during a performance review when your team are building a digital strategy
Assess performance levels and identify any required adjustments
Assess if the creative strategy is effective
assess if the company still requires a strategy
assess if the team is adhearing to the strategy
Assess performance levels and assess if the team is adhearing to the strategy
What research phase activities can help develop insights to guide your strategic direction
Setting role prioriteis within your team
Utilizing your exisiting data on existing channels to make decisions
Observing how people talk about your brand
Defining success outcomes for your companys digital activities
Observing how people talk about your brand & Utilizing your existing data on existing channels to make decisions
What should you do to ensure that all research used is strong and contains trustworthy data?
Include only owned research when analysing data
Use data with large sample sizes
Extract cultural research from finings
Check that reputable sources are cited
Use data with large sample sizes & check that reputable sources are cited
You have been asked to conduct a digital audit in prep of your teams latest campaign. What are some key factors to asses?
Social media and other channels
Admin permissions and access details
ROI for last campaign
Engagement percentage
Social media and other channels & Admin permissions and access details
What key factors do you need to document when creating an audience persona?
Audience reach
Campaign budget
Age
Content preferences
Age & content preferences
Put in correct order for a social listening study
Use social search identify keywords identify trends establish insight check for additional keywords
- identify keywords
- use social search
- check for additional keywords
- identify trends
- establish insight
What key areas should you assess when undertaking competitor research as you develop a digital marketing strategy?
Content assessment
Location assessment
Total addressable market
Comparison of channels
Content assessment & Comparison of channels
What are the key elements to consider when establishing a creative strategy
Ideas
Audience reach
Search behavior
Activations
Ideas and activations
What tactics can you use to help maximize your creative output across social media platforms?
Taking existing visual assets and editing to suit social formats
Choosing to focus on creating content for one platform at a time?
Creating assets that can be converted easily to suit other platforms
Increase the amoutn of visual assets created
Taking existing visual assets and editing to suit social formats & Creating assets that can be converted easily to suit other platforms
What key areas should you focus your attention on when planning a content strategy?
Variety, Device, business goal and cost
Consistency, mesage objectives, audience
Platform, timing, tone narrative
Format, creative delivery method, budget
Platform, Timing, Tone and Narrative
Your client 60% budge on driving sales, and 5% re-engaging customers
Email
Paid Search
Content Marketing
Display
Email and Paid Search
