Email Marketing

Question 1

In an email campaign, what features and capabilities typically enable an email service provider to facilitate a unique experience for a recipient?

Themed templates
Merge fields
pixel tracking
Accurate targeting

Answer 1

Merge fields and accurate targeting

Question 2

What are the most appropriate sources of email data you can use to gather information on your existing customers?

Social media info
Referrals
Purchase data
Email campaign metrics

Answer 2

purchase data and social media interaction

Question 3

What are teh best practices for creating an effective cta in marketing emails

Contain a pixel tracking image
place it in the centre of the email
Give a sense of urgency
have a strong command verb

Answer 3

Strong command verb & sense of urgency

Question 4

You just completed the work to define the campaign requirements whats the next step?

Identify the need for email
set up email tracking
write the email copy
check your email checklist

Answer 4

write the email copy

Question 5

What does a double opt in do

Answer 5

reduces vulnerability to spambots & improves sending rep

Question 6

How can you optimize the click rates in emails

add pixel tracking
include one link per action
offer deals for a limited time
use explicit CTAs

Answer 6

Use explicit CTAs and limited time deals