Intro to digital marketing

Question 1

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? Choose 2

1. Optimizes for scale and relevance
2. uses every audience point of contact
3. prioritized inbound marketing over outbound
4. both traditional and digital channel creative can quickly be updated

Answer 1

Optimizes for scale and relevance, and uses every audience point of contact

Question 2

Which DMI 3I principle is illustrated by applying your customer engagement learning to your digital marketing strategy.

1. initiate
2. implement
3. iterate
4. integrate

Answer 2

iterate

Question 3

Match the audience research tools and approaches on the right with the correct purpose on the left

Left:
Social Listening
Market Research
Surveys
Behavior analytics

Right:
Gathers data around online user activity
Provides Third-party analysis of specific topics
Collects specific or statistical data on your products
Identifies Audience Interests

Answer 3

Social listening = Identifies Audience Interests
Market Research = provides third-party
Surveys = collects specific or statistical data
Behavior Analytics = Gathers data around online user activity

Question 4

Match data insights on the left with the social listening tool

Gather data from across all social media
understand trends around on specific topic
Monitor conversations on twitter

Hootsuite
hashtags
Tweetdeck

Answer 4

Hootsuite = gather data across all
Hashtags = specific topic
Tweetdeck = Monitor conversations on twitter

Question 5

When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first. Choose 2

To create awareness and interest in your brand through social engagement
To estimate potential leads and conversions
To prevent misconceptions and avoid association with offensive content
To adapt the positioning and offer to fit in a global context

Answer 5

To prevent misconceptions

To adapt the positioning and offer to fit in a global context

Question 6

You are researching a competitor. What tool is best used?

Answer 6

Social Media

Question 7

You are conducting research on your product and the factors that affect its performance. What type of industry tend tools provide you with access to trending topics online? Choose 2

Google ads
Tweet Deck
eMarketer
Google Analytics

Answer 7

Tweetdeck and eMarketer

Question 8

Identifying market opps, developing and testing creative concepts, creating a media strategy, and setting a budget and approval are all activities involved in which marketing fuction?

Conversion
Analysis and optimization
Planning
Awareness

Answer 8

Awareness

Question 9

2 main benefits of a 360 campaign

Answer 9

covers entire buying cycle and optimizes for scale and balance