Content Marketing Flashcards
Two qualities of effective content
personalized and relevant
Why is the community management so important in the content marketing
Gain insights about your business in real time and turn negative experiences into positive ones
Which tool would you use to carry out social listening to help inform your content marketing strategy?
Talkwalker
What do you need to concentrate on when conducting a competitor content audit?
Their social following, and any new formats they have adopted
What should be included in your monthly content report as part of your content audit?
Most successful content and key metrics
Match up
Awareness Engagement Affinity Conversation Advocacy
Impressions or frequency of reach
Comments, shares, likes and replies
User-generated content and recommendations
clicks to sales channels from content
Ranked according to positive or negative sentiment
Awareness - Impressions or frequency of reach
Engagement - Comments, shares, likes and replies
Affinity - Ranked according to positive or negative sentiment
Conversation - Clicks to sales channels from content
Advocacy - User-generated content and recommendations
Which factor concerning the alignment of content marketing goals to business objectives focuses on the language, appearance and message of the content?
Consistency
What factors do you need to consider when developing target personas
Device usage and job details
Discover what time of the year users are searing
Find out how users are finding your website
Use goog anal to find out what platforms your potential costumers use
Audience insights
Search trends
Keyword establishment
Discover = Trends
How users find = Keyword
Goog Anal = Audience insights
You are developing a content calendar for the quarter. You have included the copy and format that you are going to use, the theme, the date and the time the post is to be published. What element are you missing?
Creative and the platform.
Creative = image, video, gif Platform = how the content will be published
What do you need to consider when choosing a CMW for your business?
Investment cost and how easy it will be to use
Which key stakeholder can help humanize your brand through user generated content?
Online community
Match White Paper eBook Infographic Blow
In depth report
combo of text and images
creative way to show large values of data
Short
White paper = in depth
eBook = short and interactive
infographic = creative way to show data
blog = combo of text and images
When seeding content, your company website is an example of which type of distribution channel?
Owned
Transparency of placement More traffic to website Organic reach Generate thought leadership Measuring ROI Allocating budgets and resources Extend reach More conversions
Put into 2 buckets Benefits vs challenges
Benefits Generate thought leadership More conversions Extend reach More traffic to website
Challenges Transparency of placement Organic reach Allocating budgets Measuring ROI
