Social Influence: Resistance to SI AO3 Flashcards
RESEARCH SUPPORT FOR NORMATIVE INFLUENCES
Which researcher investigated whether social influence processes led to a reduction in energy consumption in a community?
Nolan et al
RESEARCH SUPPORT FOR NORMATIVE INFLUENCES
What was the preparations for Nolan et al’s investigation?
- They hung messages on front doors every week
RESEARCH SUPPORT FOR NORMATIVE INFLUENCES
What was the key message in Nolan et al’s investigation in both 1st and 2nd group?
- key message in 1st group was that most residents were trying to reduce their energy usage
- 2nd group was told to save energy but without reference to other people’s behaviour
RESEARCH SUPPORT FOR NORMATIVE INFLUENCES
What are the findings of Nolan et al?
That there was a significant decrease in energy usage in the 1st group
- Shows that conformity can lead to social change
LIMITATION: MINORITY INFLUENCE IS ONLY INDIRECTLY EFFECTIVE
Which researcher argued that the effects of minority influence are most likely to be indirect and delayed?
Charlan Nemeth
LIMITATION: MINORITY INFLUENCE IS ONLY INDIRECTLY EFFECTIVE
Why is effect of minority influence indirect?
Because the majority is only influenced on matters related to the issue at hand, not the central issue
LIMITATION: MINORITY INFLUENCE IS ONLY INDIRECTLY EFFECTIVE
Why are effects of minority influence delayed?
The effects may not be seen for some time
LIMITATION: ROLE OF DEEPER PROCESSING (LOW VALIDITY)
Which researcher disagreed with Moscovici’s explanation that it is the minority influence that cause individuals to think more deeply?
Diane Mackie
LIMITATION: ROLE OF DEEPER PROCESSING (LOW VALIDITY)
Why did Diance Mackie disagree with Moscovici’s explanation?
She presented evidence that it is the majority influence that may create deeper processing if you do not share their views
LIMITATION: ROLE OF DEEPER PROCESSING (LOW VALIDITY)
Why did Diane Mackie think that it is the majority influence that creates deeper processing?
Because people like to believe that other people share our views and think the same way as us.
- When we find that a majority believes something different, then we are forced to think long and hard about their arguments and reasoning.
What is one strength for social change
There is a research support for normative influences
What is the 1st limitation for social change?
Minority influence is only indirectly effective
What is the 2nd limitation of social change?
It has low validity because Diane Mackie showed evidence that it is the majority influence that may create deeper processing
