Social Influence: Social change AO1

Question 1

What is social change?

Answer 1

Occurs when whole societies adopt new attitudes, beliefs, and ways of doing things.

Question 2

What are the 6 steps of social change?

Answer 2

1. Drawing attention through social proof
2. Consistency
3. Deeper processing of the issue
4. The augmentation principle
5. The snowball effect
6. Social cryptonesia (people have a memory that change has occured but does not remember how it happened)