SOCIAL INFLUENCE explanations for conformity ao3 Flashcards
sup evidence for normative social influence
as he found conformity dropped to 12% when nswees were written down privately. this could be they let less pressure to fit in with the others
conform when under direct pressure from the group
limitation
doesn’t predict conformity in every case
some people arse concerned with being liked- naffiliators. they are more likely to conform as they have stronger need for affiliation.
there are individual differences in conformity that cant be explained by one general theory
sup ev dor informative social influence
Lucas found participants conformed more often yo incorrect answers when math problems were difficult. they didn’t want tp her wrong so they relied on answers already given
gives validity to informational social influence.