Social influence Flashcards
Types of conformity
Internalisation
Identification
compliance
Types of conformity
Internalisation
The person accepts the groups norms and believes it to be true
Types of conformity
Identification
Publicly change views to be part of the group but don’t necessarily agree on private
Types of conformity
Compliance
Go long with the group norm while with the group
Explanations of conformity
Informations social influence
Normative social influence
Explanations of conformity
informational social influence ISI
Conform to group as we believe they are correct and want to be right
Explanations of conformity
Normative social influence
Agree with group as we want to be accepted and gain social approval
Research for conformity
Asch
Research for conformity
Asch procedure
Showed participants one standard line and 3 comparison lines- one the same size
123 American male undergraduates
Naive participant within each group
All confederates give wrong answer
Research for conformity
Asch findings
75% of participants conformed at least once
In interview most confirmed due to NSI
Research into conformity
Asch variations
Group size
Unanimity
Task difficulty
Research into conformity
Asch research
Group size
Conformity increased at 3 participants and little effect of added participants after
Research into conformity
Asch research
Unanimity
Presence of participant disagreeing with the group decreased conformity
Research into conformity
Asch research
Task difficulty
Made the difference between comparison lines and standard line smaller
Increased conformity as task got harder
Conformity to social roles research
Zimbardo
Conformity to social roles
Zimbardo research
Mock prison in basement of Stanford uni
Randomly assigned roles
Prisoners arrested, searched and given uniform and number
Guards given uniform
Conformity to social roles
Zimbardos research
Findings
Experiment stopped after 6 days not 2 weeks due to harm to participants
Guards showed power and become threatening
Participant released due to psychological disturbance
Guards identified with their role and became more brutal and aggressive
Replication of zimbardo
Reicher and Haslam
Replication of zimbardo
Reicher and haslam
Replicated for Tv show
Prisoners took control
Social identification theory-prisoners developed a shared identity as a group but guards didn’t
Refused to accepted limits of assigned roles
Social identification theory
Reicher and haslam prison experiment
Research into obedience
Milgram
Research into obedience
Migrants research
40 male participants-volunteer sample
Paid to take part
Lab experiment
The participant asked learner questions and shocked if they were wrong
Shocks ranged from 15-450 volts
If participant hesitates prods were given- please continue
The experiment requires that you continue
Is it absolutely essential that you continue
You have no other choice, you must continue