Social influence Flashcards

1
Q

Types of conformity

A

Internalisation
Identification
compliance

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2
Q

Types of conformity

Internalisation

A

The person accepts the groups norms and believes it to be true

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3
Q

Types of conformity

Identification

A

Publicly change views to be part of the group but don’t necessarily agree on private

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4
Q

Types of conformity

Compliance

A

Go long with the group norm while with the group

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5
Q

Explanations of conformity

A

Informations social influence

Normative social influence

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6
Q

Explanations of conformity

informational social influence ISI

A

Conform to group as we believe they are correct and want to be right

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7
Q

Explanations of conformity

Normative social influence

A

Agree with group as we want to be accepted and gain social approval

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8
Q

Research for conformity

A

Asch

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9
Q

Research for conformity

Asch procedure

A

Showed participants one standard line and 3 comparison lines- one the same size
123 American male undergraduates
Naive participant within each group
All confederates give wrong answer

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10
Q

Research for conformity

Asch findings

A

75% of participants conformed at least once

In interview most confirmed due to NSI

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11
Q

Research into conformity

Asch variations

A

Group size
Unanimity
Task difficulty

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12
Q

Research into conformity
Asch research
Group size

A

Conformity increased at 3 participants and little effect of added participants after

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13
Q

Research into conformity
Asch research
Unanimity

A

Presence of participant disagreeing with the group decreased conformity

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14
Q

Research into conformity
Asch research
Task difficulty

A

Made the difference between comparison lines and standard line smaller
Increased conformity as task got harder

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15
Q

Conformity to social roles research

A

Zimbardo

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16
Q

Conformity to social roles

Zimbardo research

A

Mock prison in basement of Stanford uni
Randomly assigned roles
Prisoners arrested, searched and given uniform and number
Guards given uniform

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17
Q

Conformity to social roles
Zimbardos research
Findings

A

Experiment stopped after 6 days not 2 weeks due to harm to participants
Guards showed power and become threatening
Participant released due to psychological disturbance
Guards identified with their role and became more brutal and aggressive

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18
Q

Replication of zimbardo

A

Reicher and Haslam

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19
Q

Replication of zimbardo

Reicher and haslam

A

Replicated for Tv show
Prisoners took control
Social identification theory-prisoners developed a shared identity as a group but guards didn’t
Refused to accepted limits of assigned roles

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20
Q

Social identification theory

A

Reicher and haslam prison experiment

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21
Q

Research into obedience

A

Milgram

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22
Q

Research into obedience

Migrants research

A

40 male participants-volunteer sample
Paid to take part
Lab experiment
The participant asked learner questions and shocked if they were wrong
Shocks ranged from 15-450 volts
If participant hesitates prods were given- please continue
The experiment requires that you continue
Is it absolutely essential that you continue
You have no other choice, you must continue

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23
Q

Research into obedience

Milgrams findings

A

65% continued to full voltage

Qualitative data of extreme tension

24
Q

Obedience

Situational variables

A

Proximity
Location
Uniform

25
Situational variables of milgram | Findings
Baseline-65% Run down office-47.5% Teacher and learner same room-40% Teacher forces learners hand onto plate-30% Experimenter gave order by phone-20.5% Experiment played by member of public-20%
26
Obedience agentic state
A mental state where you feel no personal responsibility for your behaviour as you believe you are acting for an authority figure
27
Obedience agentic state | Autonomous state
A mental state where you can behaviour according to your own principles and are responsible for your own actions
28
Obedience agentic state | Agentic shift- milgram
The move from being autonomous to agentic
29
Obedience agentic state | Binding factors
Aspects of the situation that allows the person to ignore the impact of their behaviour and reduce the moral strain they feel E.g blaming the victim/denying the damage
30
Obedience legitimacy of authority
Explanation of obedience that we are more likely to obey people who we perceive to have authority over us justified by their positioning within the hierarchy
31
Obedience legitimacy of authority | Destructive authority
When the legitimate authority figure uses their power for destructive purpose
32
Research into authoritarian personality
Adorno et al
33
The authoritarian personality research | Adorno et al
2000 middle class white Americans Unconscious attitudes to racial groups F-scale Lie-curt scale
34
The authoritarian personality scale Adorno et al Findings
Those who had authoritarian leaning (scored high) identified with strong people, very conscious of their own and others status Positive correlation between authoritarianism and prejudice
35
types of conformity | Kelman
internalisation identification compliance
36
internalisation
take on the majority view because we accept it as correct leading to a permanent change in behaviour
37
conformity
a change in a persons behaviour/opinions as a result of real or imagined pressure from a person or group
38
identification
act in the same way as the group because we value it and want to be part of it but don't necessarily agree with everything
39
compliance
temporary conformity where we outwardly go along with the majority but privately disagree, behaviour changes while in the presence of the group
40
explanation of conformity | Deutsch and Gerard
informational social influence | normative social influence
41
informational social influence
a cognitive process whereby we agree with the majority as we believe them to be right and want to be right ourselves eg. copying others on a test may lead to internalisation
42
normative social influence
an emotional process whereby we agree with the majority as we want to be liked/accepted
43
research into NSI | Schultz
were able to change the behaviour of hotel guests by using printed messages encouraging them to save energy 75% of guests were using fewer towels
44
research in ISI | Lucas et al
participants asked to give answers to easy and hard maths problems, conformity increased to incorrect answers when questions were harder
45
strengths of ISI and NSI
research support- Schultz and Lucas et al | real life application-effects on environment
46
weaknesses of ISI and NSI
individual differences -nAffiliators (NSI) | Asch-some are more likely to conform(ISI)
47
conformity | Asch
123 American male participants in groups of 6-8 were shown a standard line followed by 3 comparison lines confederate gave wrong answer on most trials 75% of naive participants conformed to the wrong answer on at least one trial
48
evaluative research of Asch | Perrin and Spencer
repeated Asch research with engineering students in the uk | only 1 conformed on 369 trials
49
evaluative research of Asch | Williams and Sogon
conformity increased when majority of the group are friends then with strangers
50
evaluative research of Asch | Mori and Arai
repeated Asch's study using 104 Japanese students and put them into same sex groups of 4 and asked them to say their answers out loud participants wore glasses told to prevent glare with participant 3 wearing different glasses making them see different length lines completed questionnaire using questions from Asch's interview 8.2% of the time people saw correct line and answered incorrectly 19.6% of people who saw different lines answered incorrectly with majority being female results of woman were similar to Asch's research with male conformity
51
standford prison conformity | zimbardo
21 healthy male volunteers random allocated roles given uniform after 36 hours-one released due to fits of crying and rage interpersonal relationships deteriorated guards were aggressive finished on 6th day not after 2 weeks all identified with and conformed to roles
52
strengths of zimbardo
high internal validity-control over variables practical application-altered the way US prisons are run. For example, juveniles accused of federal crimes are no longer housed before trial with adult prisoners
53
weaknesses of zimbardo
lack of research support-Reicher and Haslam unrepresentative sample- not generalizable androcentric
54
evaluation of zimbardo | Reicher and Haslam
15 men randomly allocated only rule no violence prisoners didn't conform automatically to roles prisoners started to identify and challenge the guards guards failed to identify powershift social identification theory
55
milgram obedience
40 male participants, volunteer between 20-50 years old participant played teacher teacher asked student questions every wrong answer was given a shock shocks from 15 volts to 450 volts prods give:1- please continue, 2-the experiment requires you to continue, 3- it is absolutely essential that you continue, 4- you have no choice, you must continue all participants debriefed
56
milgrams findings | obedience
no participants stopped below 300 volts 12.5% stopped at 300 volts 65% carried on to highest voltage