social influence Flashcards
conformity
a change in a persons behaviors and beliefs as a result of real or imagined pressure from a person or group of people.
asch conformity study
123 American men did a line comparison test, one line was always clearly the same size as line x.
pps were tested in groups of 6-8 people. there was only one naïve participant.
pps were told to give a incorrect answer in 12/18 trials
asch results
real pps conformed 32% of the time of trials when confederates gave wrong answers
75% of pps conformed to the majority at least one in the trials.
evaluation of Asch baseline
lack of population validity due to gender bias of male pps
lacks ecological validity- it does not represent the it does not represent complexity of real life conformity
ethical issues of informed consent + deception
asch variation study looked at what?
situational factors
what situational variables did asch look at
group size
unanimity
task difficulty
group size
conformity increases with group size, but only up to a certain point, once the number of confederated goes above 4, conformity doe snot increase any more, as it is optimal
what type of conformity is seen in the Zimbardo study
identification- seen in guards and prisoners
pps of the prison study were allocated roles …
randomly
how did pps in the prison study be in the study
they were volunteers form an advertisement
prisoners were reffered to as…
numbers- dehumanizing and de-individualizing them
results of prison study
as prisoners became more submissive, guards became more aggressive and assertive - they demanded obedience
support for asch line study
Lucas et al and task difficulty- he saw as difficulty increased, isi increased and conformity increased
