Social Impact Theory Flashcards
When was SIT developed?
1981
What three components does Social Influence depend on?
- Strength
- Immediacy
- Number
How did Crutchfield (1956) test number?
Placed 5 people in separate booths with a light in front of them. When shown questions, the light lit up, indicating the others had already answered in which the others were influenced and also answered, despite being false
What will happen if a group is closer to an individual?
There will be a larger effect
How did Milgram (1963) test strength?
In Variation 13, he replaced the experimenter with an ordinary man. When in the presence of the experimenter, 65% reached the full voltage, however when in the presence of the man, only 20% reached the full voltage.
What will happen if a group is stronger?
There will be a larger impact
How does the amount of group members effect an individual?
The more group members, the larger the impact
What is Psychosocial Law?
As the number of people increases, the effect will eventually reach an optimum point so the impact upon an individual will stop increasing each time as it has reached its maximum point
What is the Divisional Effect?
The more targets there are, the harder it is for the source to influence them
What is the Multiplicative Effect?
The combination of strength, number and immediacy
Define Legitimate Power
The power of an authority figure
Define Reward Power
Those with he power to reward us
Define Coercive Power
Those with the power to punish us
Define Expert Power
Those who we view as intelligent and knowledgable
Define Referent Power
Those who belong to groups we respect
