Interviews Flashcards
What is an interview?
When a person asks questions face to face
What are the 3 types of interview?
Structured interview
Semi-structured interview
Unstructured interview
What is a structured interview?
A standardised procedure in which the questions are the same everytime
What is an unstructured interview?
An interview without standardisation which are open for elaboration and without restraint
Give 2 strengths of structured interviews
Take less time so give a larger sample
More reliable
Give 2 weaknesses of structured interviews
Not flexible - lack validity
Respondant can’t elaborate on answers
Give 2 strengths of unstructured interviews
More flexible - more valid
Respondant can elaborate on answers
Give 2 weaknessses of unstructured interviews
Time consuming
Lack reliability
Give 2 similarities between interviews and questionnaires
Can both use closed questions
Can both produce quantitative data
Give 2 differences between interviews and questionnaires
Interviews are more time consuming
Less likely to lie in an interview