Quantitative and Qualitative Data

Question 1

What is quantitative data?

Answer 1

Scientific data which is numerical

Question 2

How is quantitative data gathered?

Answer 2

Objectively through polls, questionnaires, surveys etc.

Question 3

How is quantitative data analysed?

Answer 3

Mathematically to form statistics (e.g. standard deviation)

Question 4

Give 3 strengths of quantitative data

Answer 4

Form statistics

Allow comparisons to be made

Can be conducted more quickly

Question 5

Give 2 weaknesses of quantitative data

Answer 5

Lack depth and detail

Participants may choose an answer they don’t agree with (due to lack of choice)

Question 6

How is qualitative data gathered?

Answer 6

Subjectively through interviews, open questions etc.

Question 7

How is qualitative data analysed?

Answer 7

Thematic analysis, content analysis etc.

Question 8

Give 2 strengths of qualitative data

Answer 8

Rich in depth and detail

Can be converted in quantitative data (form statistics)

Question 9

Give 2 weaknesses of qualitative data

Answer 9

Interpretation of data (subjective)

Can be time consuming to analyse

Question 10

What is nominal data?

Answer 10

Data in discrete categories which don’t overlap

Question 11

What is ordinal data?

Answer 11

Data portrayed as a scale

Question 12

What is interval data?

Answer 12

Numerical data where the difference between points is standardised and meaningful