Questionnaires

Question 1

Define questionnaire

Answer 1

A set of written questions used to retrieve data

Question 2

Name 5 advantages of questionnaires

Answer 2

• Quick
• Reliable
• Large sample size
• Cheap
• Can retrieve quantitative and qualitative data

Question 3

Name 3 disadvantages of questionnaires

Answer 3

• Closed questions lack detail
• Open questions are hard to analyse
• People may lie due to social desirability

Question 4

What is an open question?

Answer 4

When an individual can give any answer they wish fora question

Question 5

What is a closed question?

Answer 5

When an individual has a limited set of answers to choose from

Question 6

What is a likert scale?

Answer 6

When participants are offered a scale of pre-coded responses given to what extent they agree/disagree

Question 7

Give 2 strengths of closed questions

Answer 7

Produce quantitative data

Reliable

Question 8

Give 2 weaknesses of closed questions

Answer 8

Lack validity as they can’t elabborate

Require interpretation from the resspondant (e.g. unsure) so again lack validity

Question 9

Give 2 strengths of open questions

Answer 9

Can respond in depth and detail

Non-restrictive in response

Question 10

Give 2 weaknesses of open questions

Answer 10

Don’t produce quantitative data - difficult to compare

Often not answered fully as they take more time

Question 11

What is social desirability

Answer 11

When a respondant says what they thin the researcher wants them to say