social change Flashcards
1
Q
what is social change
A
occurs when whole societies, rather than just individuals, adopt new attitudes beliefs and ways of doing things
womens suffrigettes
- turns into internalisation, becomes the norm
- ever changing and flowing
2
Q
drawing attention
A
social proof of problem existing
- displaying that it exists
3
Q
consistency
A
multitude of minority groups spreading the same message in different places
4
Q
deeper processing
A
realisation that something is immoral or unjust and begin to question their own beliefs
- milgram
5
Q
the augmentation principle
A
people risking their lives to get across the message and show how serious it is
6
Q
the snowball effect
A
minority turns in to the majority
