Social Behaviour - obedience and apathy

Question 1

Who conducted the original white coat electric shock study?

Answer 1

Milgram

Question 2

What % of people were fully compliant in Milgram’s electric shock study?

Answer 2

63%

Question 3

What is Latane’s law of social impact? (what 3 factors increase compliance)

Answer 3

number of group
strength/legitimacy of instructor (white coat more compelling)
Immediacy (more likely to shock if no feedback from victim, and instructor in the room)

Question 4

What are 3 social reasons for bystander effect?

Answer 4

Social definition - if others aren’t responding its probs not an emergency
Diffusion of responsibility
Audience inhibitors - self conscious, fear of social blunder (is it a joke?)

Question 5

What are 3 non social reasons for not responding in emergency?

Answer 5

Ambiguity
Personality
Personal threat/cost of intervention