social and cultural influences- sponsorships Flashcards
define sponsorship
support given to a sport, event, or organisation by a brand or body for mutual benefit
what are 5 ways to earn money in sport
-winning tournaments
-wages
-sponsorships
-merch
media
what are the 3 forms of sponsorship
- finance
- clothing footwear and equipment
- facilities
explain finance as a form of sponsorship
- funding from a sponsor helps pay for daily living and training costs
- in return performer promotes brand by wearing sportswear in public
explain clothing footwear and equipment as a form of sponsorship
the brand provides the performer with kit and equipment in return for huge public exposure
explain facilities as a form of sponsorship
eg during the 2012 olympics the O2 arena was renamed north greenwich to hose tennis comp
what 5 things do sponsors sponsor
- individuals
- teams
- sports
- competitions/events
- facilities
how does the sponsor benefit from a sponsorship
sponsorships increase product sales, being linked to success increases profile and status
how does the performer benefit from a sponsorship
- they receive free equipment, clothing and payment
- they can focus on training rather than making money
how does the sport benefit from a sponsorship
additional fundings allows then to develop coaching schemas
how does the audience and spectators benefit from a sponsorship
money from sponsors increases spectator facilities like better cameras
what are 5 disadvantages of a sponsorship
- pressure from sponsors can lead to rule changes
- sponsors can go bankrupt, affecting the sponsored person financially
- brand suffers if performer is in a scandal
- ticket prices increase due to success
- performers may sell products that promote unhealthy living eg pepsi
