Soc 26: Socio-cultural influences Flashcards
Commercialisation
Making something available on the market; using something to make a profit
Media
The main means of mass communication (television,radio,newspapers and internet)
Advanatges of commercialisation
Promotes an active lifestyle,which is good for health.
Encourage people to get involved
Brings sport to a wider audience
Can support sport at a national and international level.
Disadvantages of commercialisation
Beauty parade effect-most attractive athletes may get most support,while other good sportspeople miss out.
What is Deviance?
Behaviour that falls outside the norms or what is thought to be acceptable; goes against the moral values or laws of the sport
What is negative deviance?
Deviance that has a detrimental effect. E.g a tackle that is meant to inflict pain
What is positive deviance?
Deviance where there is no intention to cause harm or break the rules.
What is sportsmanship?
Qualities of fairness,following the rules,being gracious in defeat or victory.
What is gamesmanship?
Bending the rules/laws of a sport without actually breaking them.
