Soc 26 Flashcards
What is commercialisation?
Making something available on the market and using something to make a profit
What is media?
The main means of mass communication such as the TV, radio, newspaper and internet
What are some advantages to commercialisation?
. It provides sources of funds for groups, individuals and competitions
. Can support sport at national and international level
. Promotes active lifestyle which is good for health
. Raises standard among athletes (role models)
What are disadvantages to commercialisation?
. Makes people want high priced products they can’t afford
. Most attractive athlete may get support while other good sportsmen miss out
. Sponsors determine where and when events are put- this can exclude some people
. Sponsors may demand things done in a certain way which can clash with ideals of individual or group
What is deviance?
Behaviour that falls outside the norms or what is though to be acceptable; goes against moral values or laws of the sport
What is negative deviance?
Deviance that has a high detrimental effect
What is positive deviance?
Deviance where there is no intention to cause harm or break rules
What is sportsmanship?
Qualities of fairness, following the rules, being gracious in defeat or victory
What is gamesmanship?
Bending the rules/laws of sport withouht actually breaking them