SMM: Target audience segmentation & SM Branding

Question 1

True or false

The visuals that you use should tell a story

Answer 1

True

By nature, humans are storytellers, and if your visuals tell a story then your marketing will be much more appealing.

Question 2

What would you do prior to developing or assessing your brand? (choose 3)

Answer 2

1. Consider buyers personas
2. Investigate the competition
3. Assess existing brand

Question 3

What are the benefits of segmentation? (choose 3)

Answer 3

1. Target new customers
2. Effective communication
3. Identify niche markets

Question 4

What does brand voice include? (choose 3)

Answer 4

1. Brand/character person
2. Tone of communications
3. The purpose behind communications

Question 5

True or False

A consistent brand presence online is important

Answer 5

True,
It takes 5-7 Impressions for people to remember a barnd, having a consistent brand presence makes your barnd more memorable.

Question 6

True or False

Your logo should be different on all social media channels

Answer 6

False,

Your logo should be consistent on all social media platforms

Question 7

What does STP stand for?

Answer 7

Segmentation, Targeting, Positioning

Is one of the most commonly applied marketing methods practiced in modern marketing.

Question 8

What are the 2 main factors that drive purchases?

Answer 8

Want and Need.

All purchases are driven beacuse of need- we need food to survivie- or because of a want- I want to go on holiday

Question 9

Which of these makes brands effective? (choose 3)

Answer 9

1. Memorable
2. Cohesive
3. Distinct
   Effective branding is distinct, memorable, scalable, cohesive, and easily implemented.

Question 10

True or False

You can expand on your persona’s personality traits with the Myer-Briggs personality profiles

Answer 10

True

Question 11

True or False

When assessing your typography you should consider whether ypur primary and secondary fonts complement each other

Answer 11

True,

Your brand fonts should always complement each other and work well together.

Question 12

True or False

Buyer personas should identify how, when, and why a buyer makes a decision.

Answer 12

True

Question 13

Who originally developed the concept of buyer persona?

Answer 13

Alan Cooper.
The buyer persona was originally develpoed by the software designer and programmer Alan Cooper. He is widley recognized as the Father of Visual Basic

Question 14

Which of these can you use to conduct market research? (choose 3)

Answer 14

1. Phone surveys
2. One-on-one interviews
3. Online poll
   Market research can be conducted through online polls, surveys, focus groups, one on one interviews, and phone surveys.

Question 15

True or False

You can develop your buyer personas from your target audience.

Answer 15

True,

From your target audience overview you are able to break down or segment your audience into buyer personas

Question 16

Which of these are common branding issues? (choose 3)

Answer 16

1. Originality
2. Making an impact
3. Enaging prospects
   Common branding issues include making an impact, being original, engaging prospects, growing reach, and shares.

Question 17

What is a brand?

Answer 17

A public concept that represents a company, product, or service.
i.e. A concept for a company, product or service that is publicly distinguished from other products, services and concepts.

Question 18

True or False

Segmenting your audience is one of the best ways to create targeted content.

Answer 18

True,

Creating an in-depth buyer personas segments your audience and allows you to create highly targeted content.

Question 19

True or False

We associate colors with emotions

Answer 19

True,

So many colors that represent different emotions.

Question 20

Where would you look for audience data? (choose 3)

Answer 20

1. Facebook
2. Online poll
3. Google Analytics
   You can analyse date from google analytics, third-party apps and social media networks.