SMM: Data driven SMM/ advanced SM management

Question 1

Which of these are types of social analytics?

choose 3

Answer 1

1. Predictive analytics
2. Diagnostic analytics
3. Prescriptive analytics

Also includes descriptive analytics

Question 2

True or False

A small budget does not have to allocate budget to the same components as a big budget

Answer 2

False,

Whether your budget is hundreds or millions you still have to allocate it to the same components

Question 3

Which of these are types of community management? (choose 3)

Answer 3

1. Content and programming
2. Customer support/ success
3. External management

Types of community management include customer support/success; product ideation, innovation, and feedback; acquistion and advocacy; content and programming; external engagement and internal engagement.

Question 4

What is community management?

Answer 4

The process of building an authentic community around your brand.

Question 5

Where should you manage your online reputation? (choose 3)

Answer 5

1. Online review sites
2. Websites and blogs
3. Google my business

Question 6

True or False

Having an affordable budget means you can get discounts on social media advertising

Answer 6

False,

An affordable budget is when you set your budget according to what you think the company can afford

Question 7

Successful community management requires you to

Answer 7

Monitor, engage, moderate, and measure

Question 8

True or False

Measuring potential research is important as you want to always work towards expanding your audience

Answer 8

True

Question 9

To work out applause rate, you want to use the following equation

Answer 9

Total approval actions/total followers X 100 = applause rate percentage

Question 10

True or False

A competitive parity budget means that you ask your competitiors what their budget is in order to match it

Answer 10

False,
A competitive parity budget is when you base your budget on your competitor’s actions and through industry- standard data

Question 11

What is data-driven marketing?

Answer 11

An approach to optomizing your brand based on customer data, which helps to predict their needs, desires, and future behaviors.

Question 12

True or False

The algorithmic attribution model is the most accurate way to measurer a users journey

Answer 12

True,

The algorithmic attribution model is created specifically for a company according to indavidual user journeys which means it is the most accurate way to measure a user’s journey.

Question 13

True or False

Post reach does not allow you take any action from this metric

Answer 13

False,

Post reach allows you to take action by telling you when your audience is online and what your audience finds valuable.

Question 14

What is social media reputation management?

Answer 14

The process of tracking, monitoring, listening, and engaging with online conversations in order to positively shape your brand perception on social media.

Question 15

True or False

The linear attribution model gives more importance to certain touch points

Answer 15

False,

The linear attribution model assigns equal value to all your various touch points

Question 16

True or False

Successful reputation management should focus on Google and Facebook reviews

Answer 16

True
Successful reputation management should focus on engagement, resolving issues, increasing reviews, Google and Facebook reviews and infer insights from reviews to make improvements.

Question 17

True or False

Audience growth rate measures the speed at which your brand’s following is increasing

Answer 17

True

Question 18

True or False

First touch attribution helps you to optimize your lead generation process

Answer 18

True

First touch attribution helps you to optimize your lead generation process as it provides you with the channel or touch point that first directed a lead to your brand.

Question 19

Which of these are types of social insights? (choose 3)

Answer 19

1. Descriptive insights
2. Exploratory insights
3. Inferential insights

Question 20

True or False

It is a good idea to hold up to 10% of your budget for unexpected marketing events or unforseen opportunities.

Answer 20

True