DM/SEO- Reaching the target market & Content development and copywriting Flashcards
What is a target market?
People who can benefit from your service
Explanation: A target market refers to people who can benefit from your service. People are
selling to would be your target audience.
How many key points does a target market statement need to include?
3 to 4
Including 3 - 4 key points is ideal. Too few will not identify your target market clearly
enough, and too many make it too granular
How do buyer personas help you?
- Clearly defined target customers
- Customised communication
- Increase performance of segments
Which of these are NOT sources for creating buyer personas?
Ad copy-Ad copy would be determined after creating buyer personas
Sources for creating buyer personas include
Analytics
Surveys
Employees
Which Google Ads campaigns offer automated targeting?
Universal App
Universal App campaigns don’t allow manual selection of targeting.
What engagement options do you have on Facebook, within the engagement
objective?
Posts, Page Likes, Event Responses
What is NOT a targeting option within LinkedIn?
Movie & TV
Targeting options included on LinkedIn:
Job functions
Eduction
Member groups
Who does Twitter target when you select Follower Targeting?
People similar to the usernames you select.
Explanation: Twitter targets people with similar behavior/interests to the usernames you select.
What is the benefit of remarketing?
- Create different audience segments
- Target people who have expressed interest
- Cost-effective way to increase sales
Remarketing assists with all of these, as it is often much much cheaper to convert an
existing visitor vs a new one and segments allow you to customize your advertising.
Which is NOT a standard remarketing list?
All website bounces
Website bounces is not a standard remarketing list as it would only apply to some
businesses / strategies.
The standard remarketing list includes;
- All site visitors excluding converters
- All site visitors
- All converters
Why would a poorly optimized site increase your PPC costs?
A website forms part of your AdRank which is what determines your CPC’s
Explanation: AdRank takes your website into account when determining your score, and your
AdRank determines your CPC’s. The third answer could be as a result of a poorly optimized site,
but it is not the cause of high CPC’s. Consistently low conversion rates might affect them at some
point but a “bad” site doesn’t mean no conversions.
Which is NOT one of the six buyer personalities?
Aggressive
“Aggressive” is not a buyer persona. Apathetic, Socialised, Relater, Self Actualising, Driver, and Analytical are the 6 different types.
When writing for SEO, what is the minimum word count you should have?
300 words
300 words are the absolute minimum you should aim for, though much longer is ideal.
What information can you give potential customers who think your price is too
high?
- Share benefits
- State your USPs
- Provide a reason for the price
Which of the below are good ways to find blogging ideas?
- Check competitors
- Stay on top of industry news
- Social Media
