SMM: Deep dive into using Facebook/ Facebook best practices & using Messenger

Question 1

Messenger conversations should be built around 3 core concepts, what are these?

Answer 1

1. Magical
2. Distinctive
3. Expressive

Question 2

Choose 3 things that you should do when you have a Facebook group

Answer 2

1. Create rules and community guidelines
2. Invite users to the group
3. Participate in conversations

Question 3

True or False

Facebook stories can be posted from desktop and from mobile

Answer 3

True

Question 4

True or False

From the home page post creation, you can schedule posts

Answer 4

False,

You used to be able to schedule posts from this point but now you can only schedule posts from Facebook publishing tools

Question 5

True or False

You can post prerecorded as live content

Answer 5

True

Question 6

In which order do users look at posts?

Answer 6

Visual asset, copy, brand, comments

Visual Asset: The creative is the first thing people notice, so make it as engaging and thumb-stopping as possible.
Copy: Right after the creative, people focus on what you’ve got to say.
Brand: After reading what you have to say, people look at who is saying it.
Comments: Last but not least, people read what others have to say about the ad, product, and brand.

Question 7

True or False
When posting a carousel you can insert a link into each image in the carousel to direct users to different pages of your website

Answer 7

True

Question 8

True or False

Messenger stories are available in the mobile app, on desktop, and the Facebook lite app

Answer 8

False

Messenger stories are only available within the messenger mobile app

Question 9

True or False

You don’t need to enable messaging for users to message your Facebook business page

Answer 9

False,

You need to allows users to message your business by changing this setting under general settings.

Question 10

True or False

You can post a photo/video, get messages and check in from your Facebook business home page

Answer 10

True,

You can also go live, create an event, or create an offer.

Question 11

True or False

When you are building your Messenger experience, you want to align it with you customer journey

Answer 11

True

Question 12

True or False

A video slideshow creates a video from multiple images

Answer 12

True

Question 13

When going live, what options do you have for live stream? (choose 3)

Answer 13

1. Paired encoder
2. Broadcaster software
3. Computer camera

Question 14

True or False

When using Facebook publishing tools, there are no additional photo/video options available

Answer 14

False,
Clicking on photo/video from the publishing tools will provide you with a lot more options, including the ability to publish multiple photos and videos, create a photo album, create a photo carousel, create a slideshow or an instant experience/canvas.

Question 15

True or False

You cannot add any music to a slideshow

Answer 15

False,

When you create a slideshow there are music options available to add to your slideshow

Question 16

True or False

The Facebook creator studio allows you to manage multiple social media pages

Answer 16

True

Question 17

True or False

You can create story highlights in Messenger

Answer 17

False,

You can only create story highlights on Facebook, not in Messenger

Question 18

True or False

You can tag products in your Facebook posts

Answer 18

True,

you need to set up a product catalog first

Question 19

True or False

You can use polls during your live stream

Answer 19

True

Question 20

True or False

Facebook stories will also post on Messenger

Answer 20

False,

Messenger stories will appear in your Facebook stories but Facebook stories will not appear in Messenger stories