SMM: Content execution & publishing/ the dark side of social media

Question 1

What is social listening?

Answer 1

Monitoring a brand’s social media to identify direct mentions and customer feedback.

Social listening is monitoring a brand’s social media to identify direct mentions and customer feedback around the brand, specific keywords, topics, competitors, and a specific industry followed by analysis.

Question 2

What can you use to conduct content curation?

(choose 3)

Answer 2

1. Specific social media platforms
2. Manual research
3. Content and curation tools

You can curate content through manual research, content curation tools such as Feedly, Sproutsocial, Buzzsumo, etc. as well as with some social media platforms like Linkedin and Twitter lists.

Question 3

What is important to do after a crisis? (choose 3)

Answer 3

1. Reflect on a response plan
2. Assess the damage
3. Let the dust settle

Question 4

The rule of thrids means you publish

Answer 4

1/3rd of content is original, 1/3rd of content is curated and 1/3rd of content is peronalized.

Question 5

What are some of the things you need to do during a crisis? (choose 3)

Answer 5

1. Kepp public updated
2. Pause all scheduled posts
3. Inform your team

Question 6

Which of these social media fails are completely avoidable? (choose 3)

Answer 6

1. Not getting a 2nd or 3rd opinion
2. Not training employess
3. Lack of research

Question 7

What is a content library?

Answer 7

A bank on content assets owned by a company

A content library is like a bank of content assets owned by a company that is placed in a central, internal portal that allows other departments within company to access the content

Question 8

True or False

A social media policy should not be a living, flexible document

Answer 8

False,
A social media policy is a living document that outlines a corporate code of conduct that provides guidline for employees who post content on the internet

Question 9

The 5-3-2 rule means you publish

Answer 9

You publish 5 pieces of curated content, 3 pieces of content from you, and 2 peices of personalized content.
The 5-3-2 rules-this rule basically states that 50% of your content should be curated contnet, 30% of your content should be peices of content created by you and 20% of you content should be personalized content.

Question 10

What is content curation?

Answer 10

Act of discovering and gathering relevant information with the intention of sharing it online.
This can be either be information that you gather and then adjust to create your own post to share to social or you can share the link with your own commentary to social.

Question 11

Prior to a social media crisis, what 3 things should you have in place?

Answer 11

1. Defined crisis levels
2. Crisis communication plan
3. A crisis response team

Question 12

True or False

Using behavioral psychology in marketing aims to change the behavior of the consumer to benefit the business.

Answer 12

True,

In marketing we use behavioral psycology to change the behavior of the consumer to benefit the business.

Question 13

Where are you able to identify trends? (choose 2)

Answer 13

1. Trending hashtags
2. News stories

There are a number of ways that you can identify trends from news stories that relate to your industry- to trending hashtags which you can find on Instagram- to the next hot craze that is going around the internet or you can check google trends if you have specific.ideas.

Question 14

Before publishing curated content, you need to ask yourself which 3 questions?

Answer 14

1. Is the source trustworthy?
2. Which target audience does this align with?
3. Why would this help them?

Question 15

What is trend jacking?

Answer 15

Capitalizing on existing trends in order to amplify a brands online presence.

Question 16

True or False,

Social listening allows you to have responsive and active online presence.

Answer 16

True,

it also allows you to track brand growth, identify potential opportunities and increase customer acquisition.

Question 17

True or False

When implementing social media policy you need to ensure that is in an accesible location

Answer 17

True,
When implementing your social media policy you should first draft your policy, get stakeholder input, ensure it is saved in an accessible location, launch or relaunch it annually.

Question 18

What does AIDA stand for?

Answer 18

Attention, Interest, Desire, Action

Question 19

True or False

When publishing content you always want to push sales on products and services

Answer 19

False,
When sharing content to social media, you dont only want to be talking about your products and services, trying to push sales only does not make your brand relatable and is not necessarily providing vale to your customers or audience. You want to keep a good balance of the content tht you are sharing.

Question 20

What should you include in your social media policy? (choose 3)

Answer 20

1. Law compliance
2. Security protocols
3. Roles and responsibilities

Social media policy should also include, crisis management, personal social media accounts, and employee participation.