SMM: Monetization and Revenue generation

Question 1

Pick 2 metrics you should track

Answer 1

1. Poor design

2. Not connecting emotionally

Question 2

What 3 actions can you take when monetizing Instagram

Answer 2

1. Get your fans involved
2. Get testimonials from clients
3. Provide a link in your bio

Question 3

True or False

‘Call Now’ and ‘Send Email’ call to action buttons are only available on Facebook mobile

Answer 3

True

Question 4

True or False

You should provide online users with different ways in which they can contact you

Answer 4

True

Question 5

Which three KPIs can be used to measure reach?

Answer 5

1. Impressions
2. Followers
3. Traffic data

Question 6

True or False

Followers and fans on social media are always buyers

Answer 6

False

Question 7

True or False

Monetization is the conversion of a social media channel or content contained within it to generate revenue

Answer 7

True

Question 8

What does PPM stand for?

Answer 8

Percentage profit margin

Question 9

How can you generate revenue through your website without a physical product?

Answer 9

Third party advertising

Question 10

True or False

Shopify is a eCommerce platform

Answer 10

True

Question 11

What does SOSTAC stand for?

Answer 11

Situation, Objectives, Strategy, Tactics, Action, Control

Question 12

True or False

Adding a question at the beginning of your organic content can help to drive engagement

Answer 12

True

Question 13

When monetizing your twitter account, what should you focus on? (Pick 3)

Answer 13

1. Being persistent
2. Interacting with your audience
3. Learning from your audience

Question 14

True or False

The number of sales is ultimaley the mesurement of your success with social media marketing

Answer 14

True

Question 15

Choose 3 things to focus on when monetizing Facebook

Answer 15

1. Facebook page display
2. Call-to-Actions
3. Content

Question 16

True or False

When montetizinf Facebook you want to engage, maintain, and grow.

Answer 16

True

Question 17

How many channel views do you need for Youtube’s partner program?

Answer 17

10,000 views

Question 18

What should you consider when monetizing your content? (pick 3)

Answer 18

1. Specific pieces of data
2. Content that converts
   Direction of online user

Question 19

Before starting your monetization stratagey, what should you consider? (Pick 3)

Answer 19

1. What tools you need
2. Whjat you need to implement before hand
3. How to approach your audience about sales

Question 20

What question should be answered when setting objectives?

Answer 20

Where do we want to be?