DM/SEO- Free digital marketing option & the world of Google ads Flashcards
What is the activity of posting two different versions of an advertisement, web
page, or email to a segment of users for the purpose of seeing which performs
best?
A/B testing
True or False
Keyword-level URLs override Ad-level URLs
True
Explanation: If you have included a URL on Keyword level, it will override the URL included in the
Ad. To ensure accurate analysis and avoid mistakes, include your URL on Ad level only.
Select the two On-Page SEO ranking factors you see below: A. Content B. External links C. Title Tags D. Image size
- Content
- Title Tags
Explanation: On-Page SEO ranking factors include Content, Title Tags, Meta Tags, URLs, and Alt
Text.
What is the “engagement rate” on Facebook?
The number of engagements divided by the reach of an ad
Explanation: It is a simple calculation, taking the number of engagements on Facebook divided by
the number of people your ad reached. These metrics and more are viewable in your Facebook
Business Manager
In a Google Search campaign, what would you find in an Ad Group?
- Ads
- Keywords
- Audiences
What does a sitemap tell search engine crawlers?
How often your content is updated.
Explanation: A sitemap tells crawlers how often your content is updated. To boost chances of
crawlers indexing your site again, submit a new sitemap each time you update content.
True or False
Keywords in your Google Search campaigns don’t pick up plurals or misspellings
False
Keywords do pick up plurals and misspellings, even exact match keywords.
What is a “Placement” referring to in a Google Display campaign?
A website your ad will appear on.
What is the maximum number of characters allowed in the headline of a Google
text ad?
30
Explanation: Each headline can be a max of 30 characters. Depending on whether it is a
standard, extended or responsive text ad, you can add up to 15 headlines but a maximum of 3 of
those headlines will only ever appear in an ad at a time.
Select all the Google Ads Extensions you see: A. Sitelinks B. Location C. Promotion D. Structured Snippet
All the above
What should the maximum length of your website page Title Tag be?
50 - 60 characters
Explanation: 50 - 60 characters is the recommended maximum length to avoid Search Engines cutting off (truncating) your Title.
True or False
A “conversion window” refers to the average number of days a person takes to
perform the desired action
True
Explanation: True. A conversion window is the average number of days it takes between someone
clicking/viewing your ad and performing the desired action. E.g. submitting a lead, making a
purchase
Define “Alt text”
Describes the appearance of images on a website
True or False
You don’t need a Facebook profile in order to create a Facebook Page
False
Explanation: You need a Facebook profile in order to create a page. Many people choose to
create a separate, business profile instead of using their personal one.
True or False
Website Meta-Tags are a direct contributing factor in SEO ranking
False
Explanation: Meta-tags contribute to the CTR of your web pages and higher volume can influence
your SEO ranking, but including a Meta-Tag description is not a direct contributor.
What “Professional Account” options are there on Instagram?
Creator and Business
Define the “phrase keyword” match type:
Search terms must match the words and their order in your targeted keyword, but any other
terms can appear before or after it.
Explanation: E.g. phrase keyword “red shoes” would pick up the search of “buy red shoes online”
but not “buy red platform shoes online”
How does the “position-based” attribution model assign credit to clicks?
40% each to first and last clicks, and 20% to clicks in between
Explanation: 40% each to first and last clicks and 20% to clicks in between. Attribution models do
not only relate to Search campaigns, and if clicks are given equal credit it is a Linear attribution
model.
What does the “Keyword Ad Customiser” change in your text ads on Google Ads?
If a search term is short enough, the ad customizer will insert the search term into your ad.
Explanation: If the search term does not go over the character limit of where you have placed the
customizer, it will appear in your ad.
When creating a lead form on Facebook, what does selecting the “Higher Intent”
option mean?
It adds a “review” step to the form for people to confirm and submit their info.
Explanation: Higher Intent adds a review step to your lead form. This additional step makes
people stop and think about whether they want to proceed.
